Trade shows continue to be a crucial component of any marketing campaign. With hundreds or thousands of people checking out the numerous trade show stands in order to see what the latest and greatest products on the market are, it is easy to see why exhibitors are finding success with this marketing method. As effective as it can be for branding and promotion purposes, you can t simply just show up without carefully designing your show display. There are several factors that should be incorporated into your booth design, including the following:
Keep it Simple
You have between 3 and 5 seconds to grab the attendee s attention before they move on, so if you have a lot going on in your booth, most people aren t going to stop to find out what it is you are selling. Keeping the graphics simple, with a maximum of 2 images, that clearly communicate who you are and what you do will make it easy for potential customers to find out if they are interested in your products or services by simply glancing at your booth.
Open Layouts Are More Inviting
With an open, spacious layout, attendees will have more room to check out our booth without feeling overwhelmed with an overcrowded exhibit. Also, open layouts also provide a more comfortable and relaxed environment for attendees, which could help keep them in your booth much longer than with small, cramped exhibits. Truss displays are known for their open layouts and can also be customized to fit your needs.
Have a Consistent Message
The more a person sees a message, the more they will remember it. The same rule holds true with trade show displays, which is why consistency is key to a successful booth. Whatever message you decided to communicate through your booth graphics should also be reiterated through the rest of your booth, including printed materials, signage, giveaways, videos, and/or presentations.
It takes more than just the physical design of your booth to make an impact at conventions. The demeanor of your staff can make or break the success of your exhibit. Train your employees prior to the show to ensure they know the products or services inside and out and are prepared to answer any questions attendees may have. Also, since they will be representing your company at the event, they should be enthusiastic, friendly, outgoing, and helpful in order to make a positive first impression among potential customers.
The formula for a thriving trade show booth is an ample amount of planning mixed with a great staff and well-designed booth. These tips will assist in accomplishing your trade show goals.