Almost half of all attendees are decision-makers for their company, so it is important that you create a booth that will wow them enough to do business with you. This is especially important for new exhibitors who have yet to make their mark in the trade show
industry since the first impression is one that attendees will remember. So, what can you do to make your presence known at your trade show display booth and intrigue attendees to stop by? Try these tips for a memorable booth experience for both you and your visitors. Choose your booth staff wisely
; It isn t just the show booth
that will get people talking, but also the people you have running it. Being an exhibitor is about having a positive, outgoing personality without being afraid to get out of your comfort zone and talk to attendees. Your staff will be representing your company at the show, so choose only those employees who has these personality traits, as well as knowing everything about the products or services being sold. Create a spacious environment.
There are going to be hundreds, maybe thousands of people roaming the aisles. Allow your visitors to escape from this chaos in a wide open, clutter-free booth display. Make your exhibit even more welcoming by including comfortable seats and refreshments in order to help the attendees relax and feel at home in your trade show exhibit.
If you can t afford a custom display, rent one:
Just because a custom display may feel out of your reach due to a limited budget, doesn t mean it s impossible. Trade show display rentals are an emerging trend in the trade show industry because exhibitors can choose from thousands of the latest booths on the market, while only spending a fraction of the cost. Call Smash Hit Displays at (877) 215-5355 for more information. Keep the exhibit well-lit.
Most trade show venues are dimly lit, making it difficult to see the products on display or booth graphics. The solution? Plenty of lighting. By adding lighting to your booth, you are spotlighting your products, enhancing a demonstration, and making it easier to see the booth as a whole. This is an inexpensive way to create a more positive experience for the attendees. Stay social.
Using social media is no longer a marketing secret. Most companies use it to promote sales or new products, but it can also be an effective way to increase traffic to your display system. Keep your audience informed as to what is taking place at your exhibit throughout the event, as well as letting them know what giveaways or specials will be available at your booth.
With these tips, you are sure to have a trade show booth that will leave a lasting impression on your audience.