As effective as trade shows can be at increasing company awareness and gaining new customers, it can be costly. Here are a few tips on how to keep your costs low while still making an impact at the event.
Know Your Budget
Before you can begin shopping for show displays, know your budget in order to identify just how much you are able to spend. First of all, make a list of everything you will need to include in your budget, keeping in mind that most of your trade show budget will be spent on the booth. Some common items you may want to include would be hotel and travel, staff, marketing literature, giveaways, and any registration fees that will need to be paid. Luckily, if you need to save some money on the booth, there are tons of low-cost options, including banner stands and portable displays.
Shipping and drayage costs can be a huge expense, especially with bulky, heavy exhibits. Look for a trade show exhibit booth that ship in one shipping case, can easily be assembled and disassembled, and takes very little effort to transport. If you are stumped as to what lightweight display option is right for you, contact a trade show booth supplier, such as Smash Hit Displays, to find out what the best option is for you and your budget.
Spend a Little More for a Quality Product
If a price seems too good to be true, it probably is. Cheap displays could also mean low quality that may not last past your first trade show. Booths made in China are one example of products that may have a small price tag, but will end up being very flimsy and unreliable. While you are doing your research on what booth is right for you, search for one that is Made in the USA for a quality product that will ship to you much quicker than its overseas competitors.
Rental displays are ideal if you do not plan on being a long-term exhibitor. If your goal is to participate in one or two shows, the most cost cost-efficient option would be to rent one. There are a variety of high-quality convention booths available for much less than a brand new one. However, if you want to go to one or more shows a year, buying one would be a better solution.
Hopefully these tips will help you find the display booth for trade shows that works best for you and your company without spending beyond your means.