Effective trade show booths are not always the largest; in fact, sometimes table top displays get more attention than the big 20 x 20 island displays. There are several reasons that small displays gain the interest of the crowd, while the larger ones aren't. These ideas will help you create table top pop up displays that will get noticed.
Keep the Graphics Simple
You only have a few seconds to grab the attention of attendees as they are walking down the trade show aisle, so having a clean design is very important. Cluttering up your graphics with tons of images and text will not only make your pop up booth look unorganized, it could actually make it look smaller. Instead, opt for a simple and clean design, using minimal images and one or two short sentences that will let visitors know what your company does.
Use Bright Colors
Using colors that are neutral or dark could make your table display blend in to the background. Use elements of bright colors that will fit into your trade show booth s theme. Some colors to choose from would be red, orange, yellow, or green. Instead of using colors that are only bright, use the bright colors for an area on your booth that you want to bring the attendee s eye to first.
Lighting is an inexpensive, yet powerful accessory, especially when the trade show venue uses dim lights. Create a spotlight on your booth by adding one or two lights.
Create a Custom Table Cover
Design a custom table cover that matches the colors on your show booth and include your logo or company s name for a memorable booth.
Whether you are on a strict budget or don t have the space for a large booth, these tips will help you create a powerful table top display.