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The Smash Hit Blog

Types of Trade Show Displays

April 25th, 2012

What is the end result you want to get from your trade show display? First, project ahead to what you hope to get from your trade show display or event. Identify your goals and objectives; what is it you plan to take away from the event? This is when you should form your “message”. Your [...]


Event Staff at an Exhibitor Shows

April 25th, 2012

It may be the trade show booth design that draws your audience in, but it is the staff that determines the success of the event. Hiring the wrong people to staff your display system can be the difference between getting leads and walking away empty-handed. Training these employees is critical so that they know what [...]


Display Accessories to Enhance Your Booth

April 25th, 2012

You have only 3 seconds. Yes, your trade show display has only 3 seconds or less to catch the eye of attendees and draw your target audience in to your booth. If you always keep the 3-second rule in mind when planning and purchasing your trade show display system, you will have an excellent shot [...]


How to use Webinars to Boost Trade Show Display Attendance

April 16th, 2012

Attendees are not only looking to buy items they find at show displays, but they are also interested in learning something. There are two ways of doing this; live seminars or webinars. If you are not familiar with webinars, they are just as informative as seminars, but are located online. Webinars and trade shows can [...]


How to Get the Most from Trade Show Exhibit Visitors

March 30th, 2012

Make Your Trade Show Display Welcoming In order to make sales, you must have leads and in order to obtain leads, you must attract the right people to your trade show display.  Thus, you should ensure that your trade show display is unique and welcoming to potential visitors.  For instance, you should first and foremost [...]


Was Your Last Trade Show Exhibit a Success?

March 30th, 2012

If you recently hosted a trade show exhibit at a conference, you may be wondering about the success and ROI of this trade show appearance.  That said, a success of a particular trade show display at an industry conference is completely dependent on what your particular goals were for that trade show. Some of Your Trade Show Objectives [...]


Top 4 Communication Tips from the Trade Show Exhibitors Association (TSEA)

March 29th, 2012

The members of Trade Show Exhibitors Association’s MarCom Committee recently shared their thoughts on how businesses can better communicate in the year ahead.  The TSEA’s Marketing Communications Committee, itself, consists of trade show display marketing professionals who promote the TSEA and its associated activities. The TSEA Marcom Committee offered the following tips: Become a Better [...]


What Social Media Tactics Should You Use After a Trade Show Exhibit?

March 29th, 2012

While preparing for a trade show exhibit can take a considerable amount of time and resources, your job is not over yet.  Read on to learn exactly what you should do following your company trade show exhibit at an industry conference: Find Out What People Are Saying If you chose to go the social media [...]


Using Truss Systems for Trade Shows

March 28th, 2012

Truss systems for trade shows continue to be the hottest option for eye catching tradeshow booths. At most trade shows you can count on seeing hundreds of show displays that are trying to compete for the attendee’s attention. Some are small, like tabletop displays, while others are large and extravagant, such as custom displays. One [...]


How to Promote Show Displays through YouTube

March 27th, 2012

YouTube is a great way to promote your trade show display because seeing is believing. Sometimes your audience needs to see the trade show booth before they want to stop by and see what all the buzz is about. There are successful ways of utilizing this social media website before, after, and during conventions. Before [...]