Posted in Trade Show Marketing
Attendees are not only looking to buy items they find at show displays, but they are also interested in learning something. There are two ways of doing this; live seminars or webinars. If you are not familiar with webinars, they are just as informative as seminars, but are located online. Webinars and trade shows can go hand-in-hand and I am here to tell you exactly how to effectively combine the two.
Before the Event Weeks before the convention, offer a webinar that will give viewers a sneak peak at what they can expect to learn at your trade show booth, but don’t give it all away. Keep it short and simple, while “teasing” them in regards to the information you will be providing. Bring exposure to this webinar by having a link to it on your website, in your blog, or on your social media networks. At the end of the online presentation, remind your audience of when the show will be and what your booth number is.
At the Event Everyone wants something they think is exclusive and hard to obtain, so make a webinar a prize they can win at your exhibit booth. This web seminar should be more in-depth than the one you provided before the convention. Also, while at your display system, jot down all of the questions people have asked you to give you an idea of what should be included in this presentation. You could hold a drawing for a select few to win it or could give it to the first 100 attendees you stop at your exhibit. Obtain the lucky attendee’s email addresses and send them a link to the webinar.
After the Show After the trade show, you should have a webinar set up for the winners. It should be related to your industry and a topic that you and your staff know well. For example, if you work in a beauty salon, your presentation could consist of hair and make-up tips. You know your customers better than anyone else, so create your webinar around what they would find helpful. Trade shows continue to be one of the best ways to promote both small and large businesses because of the face-to-face interaction, but by combining your expo display with a webinar, you’ll have an advantage against the competition.
