Posted in Trade Show Marketing
Giveaways at trade show displays can be extremely effective because you’re giving potential new customers something to take with them that have your logo and company info on it. They will be able to remember your display booth at trade shows every time they use the product. If you think you have found the perfect promotional item to hand out, ask yourself these questions first:
Is it Unique?
Pens are a very common product handed out, but attendees are not going to remember the numerous show displays they received the giveaway item from. Think outside the box. One business at a convention in Las Vegas opted to hand out decks of cards with their company info on one side. It’s very unique and will be remembered long after the event.
Are They Disposable?
If you decide to use cheap giveaway items that can easily break or thrown away, you are wasting your money. Even on a budget, there are plenty of products available that will fit into every budget. Do you research to make sure you find a high quality product for your dollar.
Can They Be Used Daily?
The most effective giveaways at exhibits are those that can be used frequently. Magnets, mugs, and coasters are just a few examples of products that are used daily.