Some exhibitors have unlocked the secret to successful exhibiting, while many others are left scratching their heads and wondering why they didn t get more traffic, leads, sales, etc. There are a number of things that these exhibitors may have neglected to do that effected their booth traffic, but if you want to get positive results and an excellent return on your investment, follow these tips when designing your custom trade show display and preparing for the event.
Think About the Layout
Size is not the most important factor when determining what custom booth you would like to use. However, think about what your goal at the show is and whether or not you can achieve it with an open layout. The more space you have may feel more inviting than a closed-off, small booth space. Along with the size, a captivating shape and bold colors will make a huge difference in how much traffic your custom display brings in.
Include Marketing and Promotional Materials
As important as the design of your exhibit is, you need to have something that attendees can take away from your booth. This may mean incorporating your social media accounts, website, and blog somewhere into your display system. Also, consider making your custom exhibit interactive by offering drawings, games, or hands-on demonstrations that will give potential buyers the opportunity to try the product before making the purchase. Keep your audience engaged and intrigued by your booth, instead of opting for a traditional, much more boring display that doesn t provide any type of attention-grabbing event.
Design Effective Graphics
One of the first things attendees will notice about your exhibit is your graphics, so it s important they are well-designed. Try to avoid using too much text because most attendees won t take time to read it all and will most likely forget everything they read. Include no more than one or two sentences that get straight to the point and let your audience know who you are and why they should purchase your products or services. Bullet lists can also be effective since they are easy to comprehend with a simple glance. Also, choose one message you want to convey throughout your booth because it will be too confusing for your potential customers if multiple messages are found throughout your booth. Keep your graphics simple, to-the-point, and easy for attendees who are walking by to understand exactly who you are.
Choose the Right Staff
Your staff will be the face of your company at the trade show, so choosing the right ones is vital to the success of your custom trade show display. These individuals need to be enthusiastic, outgoing, and know everything needed about your company and products. Consider holding a training seminar prior to the event in order to help your staff freshen up their product and company knowledge so they are ready to answer any questions attendees will have.
These are just a few things you can do to create a powerful custom display, but the first and most important step is having a plan in place as you prepare for the show.