exhibiting takes more than just showing up at the event to become successful. It takes dedication, energy, and patience to get the most out of your show display. In order to have a booth that will get noticed, exhibitors are opting for custom trade show displays
. These innovative, stylish booths are designed specifically for the unique needs of every exhibitor. However, in order to get extraordinary results at your next event with a custom booth, here are some tips to keep in mind. The 3 Second Rule.
With hundreds of trade show custom
displays at the event, many attendees are going to give the booths a quick glance to determine whether or not they would be interested in stopping by. This is also known as the 3 second rule. To ensure that your potential customers are able to understand what your business does in 3 seconds or less, create brightly-colored graphics that compliment your overall booth
theme, make sure all text is at eye level, and refrain from adding URLs or any other unnecessary information in your graphics.
Stick to one message.
If you have more than one message you want to convey at the event, don t. It can end up confusing attendees and may cause them to go to other, more simply designed trade show displays.
Keep the custom display clutter free.
Do you have printed materials, products, or signage you would like to put on display? Keeping all of these items on your booth s counter can make your booth look unorganized and messy, which may become a reflection of how your company operates. Set yourself apart.
Chances are your competitors will be at the same event, so you need to bring you re a-game and do something that sets you apart. This could mean coming up with a unique marketing message, having demonstrations, or creating a slogan that is catchy and unlike any others.
These are just a few things that can be done to create a trade show custom display that will capture the attention of your audience.