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Archive for the ‘Trade Shows’ Category

Create a Scene and Get Seen

May 11th, 2012

Most trade shows contain a sea of exhibits that might seem a bit overwhelming at first glance. People attending the show are thinking to themselves: “Wow…where do I go first?” Attendees are not usually given any kind of layout map. No, they are on their own to take in the show. Visitors of the show [...]


Top 4 Trade Show Giveaway Ideas and 4 to Avoid

May 9th, 2012

It is vitally important to include  trade show giveaway items in your trade show budget. While your trade show display might make a good impression at the show, where is the guarantee that people will think of your company after the show is over? One of the surest ways to retain attention is to do giveaways [...]


Tradeshow exhibits can help you grow a new brand

May 5th, 2012

If you are starting a new business, or have recently started a business, I am sure you realize the importance of growing your brand’s reputation. There are many competing products out there, and standing out is a function of the quality of your product, the product’s packaging, as well as the effort and quality of [...]


Getting the most out of a small booth space using table top displays

May 3rd, 2012

Trade shows offer a lot of traffic for your merchandise or services. The downside is sometimes the booth spaces are small. You need to be able to make the most out of these areas. You want your merchandise to be seen from every angle and height. A great way to do this is table top [...]


Your Trade Show Master Plan

April 30th, 2012

In trade shows there are no 2ndchances; you must make the best possible, lasting impression. The key to having a successful display – that reflects the values of your company – is proper planning. Now that you have thought through your primary considerations, it is time to begin writing your trade show master plan, and [...]


Making Your Trade Show Display Decision

April 30th, 2012

As an entrepreneur, I know that one critical channel of my marketing effort is trade shows display events. These are perfect opportunities to gain exposure, make new customers, build more clients and valued contacts, as well as reinforce my brand and make direct sales. I have had so many unexpected, positive, welcomed results from these [...]


Event Staff at an Exhibitor Shows

April 25th, 2012

It may be the trade show booth design that draws your audience in, but it is the staff that determines the success of the event. Hiring the wrong people to staff your display system can be the difference between getting leads and walking away empty-handed. Training these employees is critical so that they know what [...]


Tradeshow Industry Continues to Outperform the Economy

February 28th, 2012

Smash Hit Displays is excited to report on the latest trends associated with the tradeshow industry. Recently, the Center for Exhibition Industry Research (CEIR) – in its calculation of the latest CEIR Index data – reported that 2011 fourth quarter activity in the tradeshow/exhibition industry increased by 3.8% over the fourth quarter of 2010.  In [...]


Top Reasons to Use Truss Systems for Your Upcoming Trade Show

October 12th, 2011

If you are not using truss systems for your booth, you may be losing potential customers and sales. There are several criteria most attendees will look at when they decide on what trade show displays to visit: Does the overall look of the booth impress me? Do I know who the company is and what [...]


Trade Show Display Tips for Your Target Audience

July 6th, 2011

As you are preparing your trade show display for the upcoming event, there is one major question to ask yourself in order to design the right display booths for trade shows – who is your target audience? There are several benefits you may receive from knowing this little bit of information before setting foot on the convention floor, but here’s just a few of them.