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Archive for the ‘Trade Show Tips’ Category

Your Trade Show Master Plan

April 30th, 2012

In trade shows there are no 2ndchances; you must make the best possible, lasting impression. The key to having a successful display – that reflects the values of your company – is proper planning. Now that you have thought through your primary considerations, it is time to begin writing your trade show master plan, and [...]


Event Staff at an Exhibitor Shows

April 25th, 2012

It may be the trade show booth design that draws your audience in, but it is the staff that determines the success of the event. Hiring the wrong people to staff your display system can be the difference between getting leads and walking away empty-handed. Training these employees is critical so that they know what [...]


How to use Webinars to Boost Trade Show Display Attendance

April 16th, 2012

Attendees are not only looking to buy items they find at show displays, but they are also interested in learning something. There are two ways of doing this; live seminars or webinars. If you are not familiar with webinars, they are just as informative as seminars, but are located online. Webinars and trade shows can [...]


How to Get the Most from Trade Show Exhibit Visitors

March 30th, 2012

Make Your Trade Show Display Welcoming In order to make sales, you must have leads and in order to obtain leads, you must attract the right people to your trade show display.  Thus, you should ensure that your trade show display is unique and welcoming to potential visitors.  For instance, you should first and foremost [...]


Was Your Last Trade Show Exhibit a Success?

March 30th, 2012

If you recently hosted a trade show exhibit at a conference, you may be wondering about the success and ROI of this trade show appearance.  That said, a success of a particular trade show display at an industry conference is completely dependent on what your particular goals were for that trade show. Some of Your Trade Show Objectives [...]


Top 4 Communication Tips from the Trade Show Exhibitors Association (TSEA)

March 29th, 2012

The members of Trade Show Exhibitors Association’s MarCom Committee recently shared their thoughts on how businesses can better communicate in the year ahead.  The TSEA’s Marketing Communications Committee, itself, consists of trade show display marketing professionals who promote the TSEA and its associated activities. The TSEA Marcom Committee offered the following tips: Become a Better [...]


What Social Media Tactics Should You Use After a Trade Show Exhibit?

March 29th, 2012

While preparing for a trade show exhibit can take a considerable amount of time and resources, your job is not over yet.  Read on to learn exactly what you should do following your company trade show exhibit at an industry conference: Find Out What People Are Saying If you chose to go the social media [...]


How to Promote Show Displays through YouTube

March 27th, 2012

YouTube is a great way to promote your trade show display because seeing is believing. Sometimes your audience needs to see the trade show booth before they want to stop by and see what all the buzz is about. There are successful ways of utilizing this social media website before, after, and during conventions. Before [...]


6 Tips for Choosing Staff for Your Next Trade Show Exhibit.

March 20th, 2012

Did you know that your trade show display staffing is one of the most important factors when it comes to the success of your next trade show exhibit? A Trade Show Exhibitor’s Association study confirmed this fact when the research discovered that trade show booth staff performance was responsible for eighty-five percent of a display’s [...]


Show Displays: How to Have a Fun and Stress-Free Trade Show Experience

March 14th, 2012

Trade shows are a wonderful way to reconnect with others in your business network, as well as a way gain more leads and customers. However, it can be overwhelming to prepare for, since you will have your trade show display, promotional literature, giveaway items, and any other item you want to bring to the trade [...]