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Archive for the ‘Trade Show Marketing’ Category

Top 4 Trade Show Giveaway Ideas and 4 to Avoid

May 9th, 2012

It is vitally important to include  trade show giveaway items in your trade show budget. While your trade show display might make a good impression at the show, where is the guarantee that people will think of your company after the show is over? One of the surest ways to retain attention is to do giveaways [...]


Your Trade Show Display is Your Company

April 27th, 2012

Why Your Trade Show Display Is Your Company Those of you who own or operate a business are proud of your company. Being proud, you want your brand – and your products and services – to be seen in the best light possible at all times. And of course, entering into a trade show is [...]


How to use Webinars to Boost Trade Show Display Attendance

April 16th, 2012

Attendees are not only looking to buy items they find at show displays, but they are also interested in learning something. There are two ways of doing this; live seminars or webinars. If you are not familiar with webinars, they are just as informative as seminars, but are located online. Webinars and trade shows can [...]


Top 4 Communication Tips from the Trade Show Exhibitors Association (TSEA)

March 29th, 2012

The members of Trade Show Exhibitors Association’s MarCom Committee recently shared their thoughts on how businesses can better communicate in the year ahead.  The TSEA’s Marketing Communications Committee, itself, consists of trade show display marketing professionals who promote the TSEA and its associated activities. The TSEA Marcom Committee offered the following tips: Become a Better [...]


What Social Media Tactics Should You Use After a Trade Show Exhibit?

March 29th, 2012

While preparing for a trade show exhibit can take a considerable amount of time and resources, your job is not over yet.  Read on to learn exactly what you should do following your company trade show exhibit at an industry conference: Find Out What People Are Saying If you chose to go the social media [...]


How to Promote Show Displays through YouTube

March 27th, 2012

YouTube is a great way to promote your trade show display because seeing is believing. Sometimes your audience needs to see the trade show booth before they want to stop by and see what all the buzz is about. There are successful ways of utilizing this social media website before, after, and during conventions. Before [...]


How to Promote Trade Show Exhibits with Pinterest

March 22nd, 2012

Trade Show Exhibits and Pinterest? Decided to use Pinterest as a marketing tool for your business?  Great!  However, how do you go about marketing your trade show exhibit effectively?  (If you are looking for an overview of Pinterest, please visit this SmashHitDisplay blog post). Register Your Company the Right Way If you wish to take [...]


Should you Market Trade Show Exhibits on Pinterest?

March 21st, 2012

Unless you have been sleeping under a rock, you have probably heard of Pinterest by now.  After all, the website did receive a forty fold increase in traffic during the second half of 2011 alone.  Further, as of December 2011, the Pinterest site boasted of 10.4 million users.  That said, should you promote your next [...]


How to Use Twitter to Promote your Trade Show Exhibit

March 13th, 2012

Interested in using Twitter to market your next trade show exhibit?  Good idea!  Ever since Twitter won the Webby Award for “Breakout of The Year”, Twitter has been steadily gaining ground in the social media networking arena.  In fact, according to research from Forrester, Twitter has grown in size by approximately 6-9 million registered users.  [...]


Trade Show Displays: Use Less Printed Material and More Technology

March 12th, 2012

More trade show displays exhibitors are saving money by not printing hundreds of brochures and company literature, and, instead are turning to technological tools to relay important information at their show displays. Not only will you spend less money by not printing promotional literature, but you will also create less waste by having fewer papers [...]