Having a trade show exhibit that is eye-catching is a must if you want to draw more traffic into your display system. One effective way of doing that is by using banner stands. They are affordable, yet can successfully relay your message and let the attendees know what your company and/or products are all about.
So, what are some things you can do to make the most of these space-saving, high-impact convention booths? Keep reading to find out!
Make it simple
Many exhibitors prefer to use banner displays in combination with a much larger booth, such as a 10' display popup. They are used as visual aides that will direct traffic to the larger display system. In this case, only have one or maybe two large photos of your products. Any more than that and it may cause the attendees to feel overwhelmed. The same rule applies when adding text to banner displays; keep it short, simple, and to-the-point.
If you have more information to communicate and one banner stand won t cut it, consider using a banner stand wall. These trade show exhibits consist of several http://www.smashhitdisplays.com/banner-stands/retractable-banner-standsstanding side-by-side for the same look as a 10 foot trade show booth, yet is less expensive and you can use as few or as many as you would like.
Place it in a high-traffic area
Most attendees have an idea of what trade show booths they want to attend while at the event, so if you are no t on their list, they may overlook your booth display completely. Use a banner display near high-traffic areas such as entrances, food areas, and near restrooms. On the banner stands, include your booth number and where you can be located. This way, you ll attract attention to your display system from across the show floor.
Not limited to only the convention
The best part of these attractive display booths is the fact that they are extremely versatile and can be used long after the event is over. Banner stands are popular fixtures in stores and offices to advertise any promotions you have going on. Depending on the location of your place of business, place banner displays on the sidewalk or in the mall to increase your business.
These are just a few of the ways you can make the most of these convention displays and increase traffic to your booth or store. What are some ways you have successfully used your display for trade shows?