Social media marketing leading up to a trade show is a powerful way to build business, develop relationships with prospective customers and deepen connection with current customers. If your business is not taking advantage of the benefits of social media, you are falling behind your competition.
Before, during, after tradeshows, social media is an asset to your business.
Here are some resources to help shorten the learning curve on why social medial can be of value to your business:
In today's digital environment, a solid percentage of almost any trade show's audience will be Twitter users. As all marketers know, targeting depends on your audience, but if your audience is at all tech savvy, then Twitter should be used to enhance your marketing strategy for your trade show display.
Trade Show Tweeting Tips:
Nearly 50% of America is using Facebook. In April of 2012, Facebook hit the 900 million user mark worldwide. Now at around 955 million, Facebook users log on daily to communicate with their friends and family, but they are also following their favorite brands (normally about 80 brands are followed per user). If you are one of those followed pages, you will not only have that audience member s attention for your trade show, you will also have their friend s attention should that original fan like or add a comment to your posts.
Facebook at a Trade Show? Yes! Here s How:
With over 61 million users in North America, LinkedIn is another powerful social resource. With LinkedIn s amazing groups feature, getting everyone together for a trade show is easy! And that s just one of the tools you can utilize from LinkedIn for a trade show.
LinkedIn at Trade Shows:
We hear it s name every day and earlier this year, Pinterest attracted more than 11 million unique visitors. It is not a marketing tool to be ignored.
Get On Board with Pinterest:
Blogs are a super powerful tool to reach your audience. Blogs help generate interest and show people that you are an industry expert.
Blogging for Trade Shows:
It s Trade Show Time! Take-A-Ways
Be it blogging, engaging on Facebook or Twitter, or using LinkedIn to make stronger connections, you should look to social media as an incredible tool to strengthen and expand your trade show marketing to: