The economy has slowed down and every business is looking for a new strategy during this slow time. A majority of the companies are making a mistake of cutting back sales staff, advertising and aggressive marketing. Companies should look at this slow down as an opportunity for your business to be bold and start growing your company by grabbing more of the market share. With less competition at the trade shows there is more of an opportunity to show your potential customers who you are, what you do, and what makes you different.
When the economy is grows, larger companies take this opportunity to spend lots of money bringing people into their trade show displays. This uses customer s time and limits the time they are on the floor looking at other products. In this slowed economy you will see large business scale back their massive displays while other companies pull out of trade shows trying to cut costs which will create opportunities that have difficult before.
As it always does the economy will turn around and start a large growth period and by the time the larger companies get up and going with their new trade shows you will already have gotten willing and buying customers. Buyers will still attend trade shows but they will have considerably more time to look at your unique product and extra time to spend at your booth. I didn't always sell trade show booths
I used to be a manufacturer myself and while I was at the trade shows I became a student of the trade show culture and notice that even the large buyers were able to view my product when the economy was slow. This is when a company like Coldwater Creek got further out into the trade show booths and found my product. You need to go out and set up your next trade show booth so it truly represent who you are and what company stands for. There is a silver lining in these slow times for the people that are bold and smart and use this as an opportunity.