Not only can trade shows help increase sales and brand awareness for your company at your custom display, but it can also be used as an opportunity for you to learn about your competitors and customers alike.
Knowing this information will make you a fierce competitor and will allow you to strengthen your marketing campaign and trade show exhibit booth design. So what can we learn from customers and competitors on the trade show floor? Here are some ideas and ways to get the information you need.
Before the Show Begins
Before the doors open for attendees, take some time to walk down the aisles in order to get an idea of which competitors are there. Also, make sure to pick up some brochures at other show booths in order to familiarize yourself with what other companies have to offer. As you are browsing other show displays, make sure to talk to lots of other exhibitors and ask plenty of questions to gain more competitive knowledge.
During the Trade Show
The best information will come from attendees themselves. Some information you could get from prospects is who they usually buy from, how much do they buy, at what price, and what products or services are they interested in. The goal is not necessarily to get sales from talking to attendees, but to gain information that can be used to your advantage once the show is over and you are back at your store or office. If a competitor s brochure or literature is in the hands of your booth visitor, don t be afraid to ask them what their thoughts on that specific company and its employees are.
After the Trade Show
Once the show is over, hold a meeting with all of your team members to find out what information everyone has gathered and how it can be incorporated into your own business.
There is no such thing as too much information, so make sure to talk to as many people as possible. It can only help your own business and marketing plan.