Environmental issues are a concern to everyone and trade show exhibitors have began to take a stance by becoming eco-friendly at conventions. According to a recent study of trade show organizers, 62 percent feel that green practices and sustainability are somewhat important while 30 percent feel it is very important . Eco friendly trade show booths will not only reduce waste, but will look good to the attendees. After all, most people want to do business with companies who are taking measures to be more environmentally friendly. There are several things that can be done to promote sustainability (and your products) at the next event.
Trade Show Displays
The first item every exhibitor needs is an attractive, eye-catching display system. Now mix these qualities with sustainability and you can bet you ll be drawing in a crowd. Eco Systems Trade Show Booths are 100 percent eco-friendly, from their recyclable/reusable graphics and frame, to the bamboo shelves and LED lights. They will get noticed without having to spend a fortune. These display booths come in a various sizes and configurations.
Green Giveaway Items
These items don t need to be expensive, but should be something that can be used on a daily basis. Some good options would be reusable water bottles, tote bags, magnets, and pens. Of course, your logo and company s name should be located on these items somewhere in order to be remembered every time they use your products.
As the attendees are walking the trade show floor, my guess is that many of them will have a beverage in their hands, such as water, coffee, or pop. Instead of forcing these people to throw away all of these items in one garbage can, give them the option to recycle these containers. Clearly label recycle bins at your display system for people to throw away plastic bottles or cups, aluminum cans, and paper. As the attendees are using your recycle bins, you ll have the opportunity to talk to them. However, refrain from giving them your sales pitch because it will only scare them. Start with small talk and go from there.
If you do have to give out printed literature, use recycled paper to print it on. However, to completely cut down on wastes (and money); consider using technology instead of traditional brochures. Attach monitors to your fabric pop up displays and display a presentation or video to inform the attendees of what your company is all about. If attendees still have questions about your products or services, bring a laptop or iPad and navigate them through your website to clear up any other questions they may have. Not only will they feel better about what your business has to offer, but they ll be able to order your product when they get home if they aren't ready to at the trade show.
These are just a few of the ways you can go green at your next trade show. Your trade show exhibits say a lot about your company, so having one that clearly says you care about the environment, you are sure to win some fans and possibly new customers.