smash hit displays

Full Line of Trade Show Displays and Accessories

1-877-215-5355

.

6 Things You Didn't Know About Trade Shows

6 Things You Didn't Know About Trade ShowsThought you knew everything there was to know about trade shows? Think again. Here are 6 things you probably didn't know, but will be glad that you did.

Even with today s convenient ways of communicating online through emails and social media, the trade show industry is booming. More and more people are starting to see the impact that face-to-face networking can have. In order to help you prepare for your upcoming shows, here are 6 facts that you need to know and prepare for at trade shows.


1. Plan for Success

Just showing up at a trade show isn t going to cut it; you need to have a plan before, during, and after the event to get the best results. How are you going to promote your show display before the show? What booth design are you going to use? What giveaways are you going to have available? How will you attract attendees to your booth (demonstrations, seminars, etc.)? Know the answers to these questions for success.


2. Trade Show Labor is Worth the Investment

Especially if you have a new custom trade show display or are a rookie exhibitor, hiring someone to set up your booth for you will take a huge load off of your shoulders. Keep in mind that it can be a costly expense, but could end up saving you hours of setting up your exhibit by yourself. However, if you can t swing the cost of trade show labor, consider using portable displays that are lightweight and can be assembled in a matter of minutes.


3. Trade Show Exhibit Damage is More Likely to Happen Near the End of the Trade Show

When the event ends, hundreds of exhibitors will be racing to pack up their booth and get out of there. With everyone trying to leave at the same time, damage could easily occur as you are walking out the door. To ensure it doesn t happen to you, choose a booth that has a durable construction, such as truss displays, and use shipping cases that will keep all display components protected from harm.


4. Shipping is Expensive

The heavier the booth is, the more shipping is going to cost you. Especially if you have to travel a large distance to your event, it can be unfathomable at how much you will have to pay a shipping company to transport it. To lower these expenses, use a lightweight exhibit or consider participating in local trade shows instead of ones that would require you to travel.


5. Participate at the Right Trade Shows

Even if you have been going to the same trade shows for years, the traffic and attendee demographic could be much different than it has been in the past. Think about how well the event has been promoted to the public, how many attendees and exhibitors are expected to be there, if your competitors will be there, and what types of attendees will be present to determine whether it is a show you should be at or not.


6. Following up With Leads is Important

You and your staff went through all of the hard work to get leads at the event, so now it s time to make the most of them. Following up with them after the event is the best way to convert them from leads to customers.


Going to trade shows and expos will help promote your company, meet potential customers face-to-face, and network with other industry professionals and vendors. By knowing these facts, you will be much more prepared for the event.

 


What do you wish someone would have told you about trade shows?


Add comment

Security code
Refresh

A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.