Even with today s convenient ways of communicating online through emails and social media, the trade show industry is booming. More and more people are starting to see the impact that face-to-face networking can have. In order to help you prepare for your upcoming shows, here are 6 facts that you need to know and prepare for at trade shows.
1. Plan for Success
Just showing up at a trade show isn t going to cut it; you need to have a plan before, during, and after the event to get the best results. How are you going to promote your show display before the show? What booth design are you going to use? What giveaways are you going to have available? How will you attract attendees to your booth (demonstrations, seminars, etc.)? Know the answers to these questions for success.
2. Trade Show Labor is Worth the Investment
Especially if you have a new custom trade show display or are a rookie exhibitor, hiring someone to set up your booth for you will take a huge load off of your shoulders. Keep in mind that it can be a costly expense, but could end up saving you hours of setting up your exhibit by yourself. However, if you can t swing the cost of trade show labor, consider using portable displays that are lightweight and can be assembled in a matter of minutes.
3. Trade Show Exhibit Damage is More Likely to Happen Near the End of the Trade Show
When the event ends, hundreds of exhibitors will be racing to pack up their booth and get out of there. With everyone trying to leave at the same time, damage could easily occur as you are walking out the door. To ensure it doesn t happen to you, choose a booth that has a durable construction, such as truss displays, and use shipping cases that will keep all display components protected from harm.
4. Shipping is Expensive
The heavier the booth is, the more shipping is going to cost you. Especially if you have to travel a large distance to your event, it can be unfathomable at how much you will have to pay a shipping company to transport it. To lower these expenses, use a lightweight exhibit or consider participating in local trade shows instead of ones that would require you to travel.
5. Participate at the Right Trade Shows
Even if you have been going to the same trade shows for years, the traffic and attendee demographic could be much different than it has been in the past. Think about how well the event has been promoted to the public, how many attendees and exhibitors are expected to be there, if your competitors will be there, and what types of attendees will be present to determine whether it is a show you should be at or not.
6. Following up With Leads is Important
You and your staff went through all of the hard work to get leads at the event, so now it s time to make the most of them. Following up with them after the event is the best way to convert them from leads to customers.
What do you wish someone would have told you about trade shows?