Posted in Trade Show Marketing
Trade shows allow you to increase brand awareness for your company, while social media is used to increase your internet presence and reach a larger audience. Combine the two advertising channels and you get explosive results that will help your trade show display traffic and customers. So, what are some ways to effectively use social media to promote show displays?
I have targeted in on the 4 main social networking sites in order to give you some tips on how to use them to gain traffic at your next event.
- You have minimal characters to use, so give quick updates to your followers on what is going on at your trade show booth (giveaways, presentations, drawings, etc.)
- Follow industry-related hash tags to reach out to people who will be attending the show or people who may not be aware of the event, but would be interested.
- Engage with other tweeters. And No, I do not mean promote your business. If someone you follow asks a question, answer it. You can also ask your own questions to get your followers to engage in conversations with you.
- Take advantage of the “Questions” tab that allows you to ask poll questions by either giving your readers choices, or letting them submit their own.
- Post press releases or blog articles that discuss your trade show display. Not only will this inform your fans of your display system, but these articles should give them enough all of the vital information needed to attend (contact info, hours of the show, and where your convention booth will be located.)
- If you haven’t done so, create a company page on LinkedIn. Once this is done, post updates of your display booth.
- What makes this website different from the previous two I mentioned is the fact that LinkedIn has a more professional setting.
- Join groups related to your business and begin answering posts or asking questions.
- In the weeks leading up to the event, write blog posts that will keep your audience updated on what you are doing to prepare for the upcoming show. For example, you can write a post that describes your exhibit booth, as well as including a few photos. Once the trade show is over, write a blog article that summarizes the entire event.