Posted in BlogA trade show booth has only seconds to get attention and draw in the people attending the show. Of course there are no absolute guarantees about what will work best to entice attention, but there are definitely items that dramatically increase the chances of effectiveness. Surely a “full display” – with lighting, flooring, banners, counters, and more – is going to be highly functional in attracting a strong audience. But what about going beyond the “full display”? What else can be added to a display/exhibit that will stimulate that extra “wow” factor?
Check out these 4 cool add-ons that can really bring in the crowds:
- Audio/Video/Custom Kiosk – People are primarily visual in nature. Images in motion – on a flat screen – along with professional audio are tried-and-true for demanding responsiveness from virtually everyone. Add to this some custom graphics on the kiosk itself, and you have an automated, free-standing people-grabber.
- Interactive Kiosk – An Interactive Kiosk is a fantastic way to bring in traffic, while at the same time providing an automated system for getting people engaged with the company’s products and services. The interactive kiosk can be dressed up with custom graphics too!
- Work Station – Providing trade show attendees with actual work stations – like a small desk with a built-in computer – is an excellent way to draw-in and retain attendees. Additionally, simply supplying a Wi-Fi hot spot with tables and chairs will do the same
- Interactive Games – Whether it’s a spinning wheel – of nearly any size – or a bean-bag toss, or a peg board game…interactive games are a favorite at trade shows. Not only do people like to play these games, but they also draw in plenty of observers.
Something else to consider: very often this “extra” equipment can be rented from your trade show display vendor, even with the custom graphics. If they do not have such items, perhaps another vendor might be your better choice.
Talk to a true trade show professional today to investigate these quality add-ons. That professional should consider your goals, as well as your budget guidelines when making recommendations for a top quality exhibit. The best trade show vendors employ this type of professional…not simply a sales agent.