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The Smash Hit Blog

Get More Traffic to Your Show Display by Walking the Aisles

February 3rd, 2012

Trade shows are very effective at connecting with your target demographic since you will get the opportunity people who may be interested in your products or services face-to-face. This is especially helpful if you are a small business or just starting out. Whether you decide to use truss displays, pop up displays, or something in [...]


How to Have a Powerful Branding Strategy at Trade Shows

February 2nd, 2012

Trade shows have become a powerful marketing tool for a number of reasons, but especially for branding purposes. If you are a brand new business, you probably are trying to get exposure and recognition for your business. Will people know who you are and what your company is all about? Will they know who you [...]


Why the TK Truss Systems Have Become so Popular At Trade Shows

January 16th, 2012

One way to spend your marketing dollars wisely is by investing in truss systems for trade shows. The vibrant graphics and innovative designs make display systems one of the easiest ways to get the word out about your business and intrigue new customers to buy from you. There are a variety of exhibit booths available [...]


Truss Systems are not Just for Trade Shows Anymore

January 13th, 2012

Trade show truss systems are unlike any other show display on the market because you have the ability to reconfigure them and create a whole new look to fit your needs and style at the convention. What makes truss exhibits so simple to reconfigure is the fact that each truss section is lightweight and can [...]


The Northwest Flower and Garden Trade Show is Coming to Town

January 11th, 2012

If you work in the flower and garden industry or simply are looking for gardening ideas, the Northwest Flower and Garden Trade Show is definitely worth going to. This event runs from February 8th through the 12th and will be held at the Washington State Convention Center in Seattle. Over 300 businesses will be setting [...]


Trade Show Booths: How to Use PR to Increase Traffic

December 21st, 2011

Getting the right amount of exposure for your trade show booth is very important in order to get the traffic, leads, and new clients you want. Social media is an affordable and effective way to accomplish this task, but reaching the right media outlets through PR is equally as important. Here are a few tips [...]


Top 4 Mistakes of Trade Show Exhibits

December 19th, 2011

There’s no doubt that trade shows are one of the best ways for both big and small businesses to market their products or services. No other advertising tool allows you to set up trade show exhibits in a venue filled with prospective buyers. However, there are several things that new exhibitors commonly do that could [...]


How to Use LinkedIn for Trade Show Exhibits

December 14th, 2011

Since trade shows are social events, then it only makes sense to use social media to promote the event and display systems. Most people know how effective Facebook and Twitter are at getting the word out, but one social networking website that tends to get overlooked is LinkedIn. If you are not familiar with it, [...]


Trade Show Displays: Social Media Tips to Increase Traffic

December 10th, 2011

Trade shows and social media have a lot in common: they both are effective at promoting your business and meeting potential new customers either face-to-face or through the Internet. Since both can be used as powerful marketing tools, then utilizing both together would create a strong impact on your target audience. Below are a few [...]


Turn Prospects into Customers with Lead Forms

December 7th, 2011

Business cards are a necessity for any trade show booth because you can quickly hand out all of your contact information to prospective new customers that stop by your display stand. The one thing these handy little cards aren’t good at doing are collecting your lead’s information. By the time you are ready to follow up [...]