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The Smash Hit Blog

4 Cool Trade Show Booth Add-ons

May 16th, 2012

A trade show booth has only seconds to get attention and draw in the people attending the show. Of course there are no absolute guarantees about what will work best to entice attention, but there are definitely items that dramatically increase the chances of effectiveness. Surely a “full display” – with lighting, flooring, banners, counters, [...]


Create a Scene and Get Seen

May 11th, 2012

Most trade shows contain a sea of exhibits that might seem a bit overwhelming at first glance. People attending the show are thinking to themselves: “Wow…where do I go first?” Attendees are not usually given any kind of layout map. No, they are on their own to take in the show. Visitors of the show [...]


Top 4 Trade Show Giveaway Ideas and 4 to Avoid

May 9th, 2012

It is vitally important to include  trade show giveaway items in your trade show budget. While your trade show display might make a good impression at the show, where is the guarantee that people will think of your company after the show is over? One of the surest ways to retain attention is to do giveaways [...]


Trade Show Lighting Display Options

May 8th, 2012

When choosing a trade show booth for a convention you want to think of different ways to help stand out from the competition and gather attention. One part of this equation is using proper lighting for your booth.  Lighting may not seem like a big deal, but it can play a big part in getting [...]


Tradeshow exhibits can help you grow a new brand

May 5th, 2012

If you are starting a new business, or have recently started a business, I am sure you realize the importance of growing your brand’s reputation. There are many competing products out there, and standing out is a function of the quality of your product, the product’s packaging, as well as the effort and quality of [...]


Getting the most out of a small booth space using table top displays

May 3rd, 2012

Trade shows offer a lot of traffic for your merchandise or services. The downside is sometimes the booth spaces are small. You need to be able to make the most out of these areas. You want your merchandise to be seen from every angle and height. A great way to do this is table top [...]


The Impact of Color versus White Space: Trade Show Display Graphics

May 2nd, 2012

Introduction Developing quality trade show display graphics requires more than simply slapping pictures on a banner or handout. Display graphics require a certain amount of finesse in order to best reach the public. For this reason it is important to carefully consider the impact of color versus white space on publicity and design materials. Correct [...]


Your Trade Show Master Plan

April 30th, 2012

In trade shows there are no 2ndchances; you must make the best possible, lasting impression. The key to having a successful display – that reflects the values of your company – is proper planning. Now that you have thought through your primary considerations, it is time to begin writing your trade show master plan, and [...]


Making Your Trade Show Display Decision

April 30th, 2012

As an entrepreneur, I know that one critical channel of my marketing effort is trade shows display events. These are perfect opportunities to gain exposure, make new customers, build more clients and valued contacts, as well as reinforce my brand and make direct sales. I have had so many unexpected, positive, welcomed results from these [...]


Your Trade Show Display is Your Company

April 27th, 2012

Why Your Trade Show Display Is Your Company Those of you who own or operate a business are proud of your company. Being proud, you want your brand – and your products and services – to be seen in the best light possible at all times. And of course, entering into a trade show is [...]