Trade Show Displays Blogs
In most cases people believe if they had a good show their display stand did its job. Has it done its job, there are a lot of other things that should be considered before you can reach this conclusion.
First consider the purpose of the stand at a trade show, which is to get people to notice your product and why they should stop and get information. Here are some things you need to look for:
· Do people comment on the stand or say I saw this on your graphic and want to know more.
· Watch people as they walk by, look at their eyes. Does your stand hold their interest and for how long. Even if they are not looking for your product did they read or see your message.
· Do people see your trade show stand and immediately turn in and ask questions?
· Do they notice your display walk by and turn back to talk to you?
· Do the people stop, stare and then leave.
· Walk right by without looking?
Most of these things will happen during a trade show, for a lot of different reasons. What you want to look for is a pattern in behavior or a lot of the same things happening. This little trick can tell you a lot about your booth stand and maybe something about the attendees.
Now what can we conclude from our observations and what can we do about it? First we want people to notice our exhibit, if they are noticing; pat ourselves on the back for this show, knowing it might change at the next. What can we do if we are not getting noticed? Think about the following:
· Is it clear what we are selling, if not add some props or change your message. Use a tag line that tells them clearly what you do and how you do it better. Don't try to explain everything you do on your stand, it will make it cluttered and possibly send a wrong signal. Keep it clear and simple and make them stop and ask questions.
· People are not stopping at your booth? Does the message on your trade show stand tell the attendee who you are and what makes you different. Does your exhibit booth represent your company the way you want it too? Keep it modern, clean, inviting and uncluttered.
· With a trade show full of graphics now days, how well is your graphic drawing attention. It should catch the eye and get the message across without looking too busy.
· Ask neighboring booths or people walking up and talking to you about whether your booth is effective.
· Walk down the aisle and see what your booth looks like to you. Do you get the message, are you taken in by your trade show stand.
· Call a professional with pictures of your booth and get their opinion.
By Dennis Nixon