One of the most popular convention booths on the market continues to be pop up displays for a number of reasons. It takes minutes to assemble, can be used as a backdrop or a counter can be added to make it a point-of-purchase counter, and is one of the most affordable display systems on the market.
Not only can trade shows help increase sales and brand awareness for your company, but it can also be used as an opportunity for you to learn about your competitors and customers alike.
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Exhibitors rarely participate in just one trade show a year. In fact, most prefer to exhibit at several conventions a year in order to increase their brand awareness and/or network with other industry professionals.
Many companies either don’t have a big trade show budget or don’t want to invest a lot of money into a trade show display. If this sounds like your company, there’s no need to worry because small booths, such as table top displays, iPad stands or banner stands, are affordable and can fit into any booth space.
Below is a list of questions you can ask yourself and others in your organization as you evaluate the design of your next exhibit. These questions focus attention on the visitors to your booth – which is why you exhibit at trade shows!
These twelve questions give you a pretty comprehensive foundation to an outstanding display if you answer them honestly. If you need help, the Smash Hit Displays Graphics Design team can help your business create the display you have in mind.
Trade shows are often geared around specific niches, so being able to stand out in a crowd of other show display booths and attract people who are interested in the products or services that you offer is vital to the return on your investment. Trade shows can be one of the most expensive forms of lead generation.
Here are 7 hot tips designed to multiply the ROI of your trade show display convention booth investment:
Preparing for a trade show can be overwhelming. It’s not only the booth design that needs to be taken care of, but also the marketing materials and campaigns, training your booth staff, and much more. No need to worry or become frazzled at the idea of getting everything done on time. There are several things that can be done to cut down on time and allow you to relax a little bit more before and during the big show.
Research the Show
Before even reaching the trade show venue, do your research to find out what vendors and attendees will be there, as well as where other vendors are going to be located. This will cut down on the time needed to network with other businesses and know exactly who your target demographic is.
Use the Same Promotion
If there is a promotion that can be used for many trade shows, then this will cut down on time. This may include a BOGO or a discount on a product or service. If you want to produce more sales at trade shows, have these promotions only available at the trade show.
Invest in a Lead Retrieval Machine
Save yourself and your staff some time from having to jot down the contact information for leads with a lead retrieval machine. These handy machines simply scan the lead’s badge, retrieves all of their information, and can possibly email it to you in an Excel document.
Hold Meetings Prior to Each Show
Before each event, make sure you are on the same page with your staff by holding quick meetings before and after trade shows in order to discuss the sales and lead goals for the show, as well as going over the results at the end of the show to see if those goals have been met.
Invest in a Portable Display
A large variety of trade show displays are available that are lightweight, easy to set up, and packs up compactly into the shipping case for portability. Portable pop up displays are especially popular because of their quality construction, affordable price, and portability.
Your business will benefit from trade shows by increasing brand awareness, promoting products, and networking. Don’t tire yourself out after the first day by trying to make time for all of the preparations needed to have a successful show booth. With these time-saving ideas, you’ll have plenty of time to get everything done and even a little energy left over.