Exhibitors rarely participate in just one trade show a year. In fact, most prefer to exhibit at several conventions a year in order to increase their brand awareness and/or network with other industry professionals. With all of the traveling that many exhibitors do, having a trade show display that can move just as quickly as they do is important. Portable displays are becoming increasingly popular for a number of reasons.
These displays can range from banner stands to pop up displays and even to certain types of truss systems. So what makes a booth portable? Here are several key features that will tell you if your display system can easily travel with you.
Whether you’re shipping the display or are carrying it with you on an airplane, train, or bus, it is important to have one that is lightweight and can easily be carried or shipped. For example, Fabric Tension Displays have a lightweight aluminum frame and pillowcase graphics.
If tools are required that don’t come with the display, you can usually expect to spend a significant amount of time setting it up. Luckily, many display stands don’t require tools anymore because the frame pieces can quickly snap together or the frame components are color-coded for easy assembly. The Orbital Truss Systems are one type of booths that are color-coded, making it easy enough for one person to put together.
As you travel from one trade show to the next, being able to change your promotional message can be important. Having a trade show booth with graphics that can be changed to promote new products or services will give you the opportunity to use the booth for years to come.
Portable Displays will save you time and money, while also being created out of quality materials that can be used for years. For some exhibit ideas, give Smash Hit Displays a call at 1-877-215-5355 and we’ll lead you to a display stand that will work best for you and your company.
Many companies either don’t have a big trade show budget or don’t want to invest a lot of money into a trade show display. If this sounds like your company, there’s no need to worry because small booths, such as table top displays, iPad stands or banner stands, are affordable and can fit into any booth space. However, the right display design, accessories, and graphics can make all the difference between a successful display and a failed one. Follow these tips and you are sure to get results with your small exhibit.
Keep the Table Cloth Clutter-Free
If using a table cover, less is more. Adding a logo or your company’s name to it and choosing a solid color that is related to the company’s color is a great idea for branding purposes. It makes it very easy for attendees to remember you. If there are too many designs imprinted on the cloth, your marketing message could get lost through all of the clutter.
Graphics Should be Simple
If there’s too much going on in your graphics, it may actually create the illusion of a smaller display, as well as making it difficult for attendees to understand what message you are trying to communicate. The most successful graphics are those that can easily be seen and understood from the trade show aisles. Opt to use one or two large photos instead of several small images, very few words, and a solid background color that is related to your company’s color.
The Literature Should be Easy to Reach and Organized
Going back to what I previously said about clutter – keep your booth organized. One way to do this is by using literature racks to organize your literature and business cards and tables to display products. If using a literature rack, keep it in the front of your display in order for attendees to easily see it and reach for any information they would like to take with them.
Show displays don’t need to be large and costly to make an impact; instead, the right design will attract more potential customers. If you have any questions on designing your booth, call Smash Hit Displays 877-215-5355 and we would be more than happy to create a professional booth for you.
More than any other element you prepare to attend a trade show, the display will make or break you. Attendees will decide with a quick glance at your trade show display whether they want to visit your display booth or not. So, the design and wording the board displays directly affects whether anyone will hear your message.
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Displays can answer a question or pose one, but in order to attract attention you must give them some idea of what they stand to gain from visiting your booth.
Develop a clear, concise theme and allow this message to dictate the rest of the design.
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It’s tempting to want to give everyone your entire message on the display. But people milling about a crowded room with lots to see and do won’t take much time to read.
Instead, give them one or two key points that quickly on your pop up display and easily introduces your product, service, etc.
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Most new products and services are quite complex. It’s hard to easily define a complicated concept, mobile app, product or software package in a single sentence. Instead, create a message that gives the viewer one good reason to give you a minute of their time.
Make it catchy. You want your phrase to be something easy to recognize or recall later when they’re ready to make a purchase.
Craft your message so a layperson can understand and don’t build a display that intimidates non-techies.
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You want color and images to attract, not to distract. Use no more than two or three contrasting colors to create an eye-catching scheme that isn’t too busy or dizzying. Any images you use must be clear and vivid.
It pays to have displays professionally printed, because you don’t want to look homemade in the midst of your savvy competitors.
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The worst thing that could happen during your trade show is for your well-designed trade show display to topple or crumple. Don’t use cheap materials to build the display. Select high quality, durable materials and make sure the display is assembled properly at the start of the show. Check the integrity of the display regularly.
The right trade show display means you’re catching attention from across the room. A display that colorfully highlights the key point of your message lets attendees know it’s worth their time to mosey over – meaning you get what you paid for to attend the show.
Send your best people to work the booth. You don’t want to spend all that time crafting the right trade show display just to have the speaker turn people away.
Below is a list of questions you can ask yourself and others in your organization as you evaluate the design of your next exhibit. These questions focus attention on the visitors to your booth – which is why you exhibit at trade shows!
These twelve questions give you a pretty comprehensive foundation to an outstanding display if you answer them honestly. If you need help, the Smash Hit Displays Graphics Design team can help your business create the display you have in mind.
Your booth speaks volumes about your creativity, your success, your innovation, and your desire to get noticed at a trade show where every vendor is fiercely fighting for recognition and prospects. Successful booths have several key factors in common, regardless of what you're offering or trying to sell. It's time to let your imagination speak for you, while maintaining a marketing-driven appearance that's sure to draw exactly the kind of business you want.
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Money is often the key to success. For your trade show booth, you don't necessarily need a lot of it, but you have to work with what you've got. Long before the design process, sit down and work out a budget. Making it first will give you time to save money, look for investors, or put together a fundraiser.
Think about your perfect design, as well, so you can allocate your budget. It's better to overestimate, because then you won't get caught short when you're in the middle of the design process. Remember that if you're including high-tech elements, such as tablets or flat screen TVs, you'll need more money.
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What's your target market? If you're a whole foods company specializing in healthy smoothie powders or protein pancakes, you have no real need for those flashy TV screens. Think about something simple and rustic that both highlights your product and lets it speak for itself. However, if you're an app development company, you don't want a boring display. You'll need computers, projector screens, and other tech related items.
In the design process, make sure you choose color palettes and features that will also please your target prospects. If you make cupcakes or pastries, something bright, cute, and wholesome will look great, but for natural food items, keep it simplistic and subtle. If your product or service leans more toward technology, go a little futuristic, without overpowering your product itself.
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You have several options for the actual design of your display. There are choices that work for any budget, ranging from custom designed displays to more affordable alternatives. The most popular options include:
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Are you using a computer at your trade show display booth? Think about how you'll get electricity to power it. Are you planning on doing demonstrations? Make sure that potential leads have a place to comfortably sit or stand. If it's a hands-on display, incorporate that into the overall design. Are you displaying food, books, or other objects? Don't forget to plan for room to show everything. You can't neglect the details, because they often make or break your booth.
Whatever you choose, pick something that showcases your company and your product. Think about what would interest you too.
Having a lot of people stop by your trade show booth helps improve your brand's visibility and identity. Ideally, though, you want to convert those visitors into customers. The following strategies could boost your sales by making people want to buy from your business.
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Trade shows can make people feel confused. With all the crowds, promoters, and information to absorb, cautious visitors won't want to make any decisions on the spot. Sending information to registered attendees before the event helps prepare them so they know what to expect when they visit your booth. While your competitors have to start from scratch, you have already laid a foundation that helps you convert visitors into customers.
How do you contact attendees? Ask the trade show organizer to give you a list of people who have registered. Many of them don't have a problem giving the contact information of registered attendees to companies that pay for booth space. Find ways to connect with them via Twitter or LinkedIn prior to the show.
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A brochure can only tell potential customers so much about what your company offers. It's better to let them experience your products and services in person. Bring a few of your most popular products so you can let visitors try them. They're more likely to become customers if they enjoy using your products. If they only have information, though, they can't form an opinion that motivates them to act.
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If you can't handle the crowd by yourself, bring a few of your staff members to help. Make sure you choose friendly people who enjoy conversing with strangers. Your gregarious employees are more likely to make sales than those who don't like face-to-face conversations.
You also need to train your staff members so that they fully understand the products and services that you want to sell. Have them rehearse their pitches until they get everything perfect.
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People who visit your trade show display might need to take some time to compare offers and make decisions. That's why you need to follow-up with them after the event.
Get as many phone numbers and email addresses as possible during the trade show. Wait a week or two, and then contact the people who stopped by your booth. This follow-up will remind them that they were interested. It will also show that you take customer service seriously.
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A visitor might not want to buy anything from you right now, but she could change her mind in the future. If she suddenly finds herself needing the products or services that you offer, then she might reach out to you for more information. Giving visitors promotional materials that they will use for a long period increases the chances that they will contact you instead of a competitor. They might not remember your business's name, but they remember that you gave them an ink pen.
Once they find your pen (or other useful item), they can contact you. Without that promotional item, the potential customer might never remember your name.
What trade show tactics work best for you? Have you altered your approach as you've gained more experience?
Trade shows are often geared around specific niches, so being able to stand out in a crowd of other show display booths and attract people who are interested in the products or services that you offer is vital to the return on your investment. Trade shows can be one of the most expensive forms of lead generation.
Here are 7 hot tips designed to multiply the ROI of your trade show display convention booth investment:
Preparing for a trade show can be overwhelming. It’s not only the booth design that needs to be taken care of, but also the marketing materials and campaigns, training your booth staff, and much more. No need to worry or become frazzled at the idea of getting everything done on time. There are several things that can be done to cut down on time and allow you to relax a little bit more before and during the big show.
Research the Show
Before even reaching the trade show venue, do your research to find out what vendors and attendees will be there, as well as where other vendors are going to be located. This will cut down on the time needed to network with other businesses and know exactly who your target demographic is.
Use the Same Promotion
If there is a promotion that can be used for many trade shows, then this will cut down on time. This may include a BOGO or a discount on a product or service. If you want to produce more sales at trade shows, have these promotions only available at the trade show.
Invest in a Lead Retrieval Machine
Save yourself and your staff some time from having to jot down the contact information for leads with a lead retrieval machine. These handy machines simply scan the lead’s badge, retrieves all of their information, and can possibly email it to you in an Excel document.
Hold Meetings Prior to Each Show
Before each event, make sure you are on the same page with your staff by holding quick meetings before and after trade shows in order to discuss the sales and lead goals for the show, as well as going over the results at the end of the show to see if those goals have been met.
Invest in a Portable Display
A large variety of trade show displays are available that are lightweight, easy to set up, and packs up compactly into the shipping case for portability. Portable pop up displays are especially popular because of their quality construction, affordable price, and portability.
Your business will benefit from trade shows by increasing brand awareness, promoting products, and networking. Don’t tire yourself out after the first day by trying to make time for all of the preparations needed to have a successful show booth. With these time-saving ideas, you’ll have plenty of time to get everything done and even a little energy left over.
You have to do something special to stand out from the competition at trade shows. Use these four ways to boost traffic at your trade show booth so you can get more customers and expand your brand identity.
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Renting a small van for the day doesn't cost much money, and it can give you a unique opportunity to boost traffic at your trade show booth. Putting the name of your company on the van gives you instant exposure to anyone traipsing through crowded parking lots. Those who catch a ride will also feel indebted to your company. The least they can do is give you a few minutes to learn more about the products and services that you offer.
Of course, running a shuttle also gives you a chance to take control of the experience. If you choose a booth near the trade show's entrance, you can use the location as a pick-up and drop-off point.
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If you ask, many trade show organizers will give you a list of attendees who register for the event. Use this information to contact potential customers and create buzz several weeks before the trade show.
Sending emails certainly helps, but you shouldn't forget the impact of snail mail. Snail mail lets you bypass spam filters. It also gives you a chance to use oddly shaped postcards that stand out from the rest of the mail. Irregularly sized and shaped postcards get attention. You can also choose a shape that symbolizes your company (for instance, you could use a computer-shaped card if you own a tech company).
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Trade shows can get crowded and confusing. Turn your space into a welcoming oasis that gives attendees a break from the chaos. Offer them comfortable furniture, snacks, and bottled water so they can unwind while learning about your company. They'll gladly listen to you if they can relax during the conversation. Plus, they'll tell their friends and colleagues that they can catch a break at your booth. That will drive even more traffic to your site.
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People go to trade shows to learn more about the products and services that small businesses can offer. But they also go to the events to pick up free swag. Plenty of companies already give away mouse pads, ink pens, and buttons. Those promotional products have become tiresome. No one needs a dozen mouse pads.
Boost traffic by handing out promotional materials that people actually want. Sometimes you just have to tweak an existing idea. Instead of handing out typical key chains, give away key chains that have built-in LED lights. You don't have to limit yourself to small items. Try giving away some of your company's best-selling products. That will have people dropping by your booth all day for a chance to win something special.
What strategies do you use to attract more traffic to your trade show displays? Which ones have worked best for your business?