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4 Little Known Social Media Tips at Trade Shows

social media trade show tipsTechnology today has made it so much easier for your business to be found. Using the Internet combined with mobile apps and social media is not only excellent coverage for your business, but also for trade show booths.

3 Tips to Boost Pop up Display Traffic

pop up displaysOne of the most popular convention booths on the market continues to be pop up displays for a number of reasons. It takes minutes to assemble, can be used as a backdrop or a counter can be added to make it a point-of-purchase counter, and is one of the most affordable display systems on the market.

Learn From Trade Show Competitors And Customers


Trade-show-successNot only can trade shows help increase sales and brand awareness for your company, but it can also be used as an opportunity for you to learn about your competitors and customers alike.

14 Tips To Make Your Next Trade Show A Smash Hit

Looking to improve your ROI at your next trade show? Don't pass this opportunity by! 

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Not only will you learn of some of the most common trade show mistakes and how to avoid them, you will also find out:

  • How To Attract Prospective Customers
  • Staffing Your Trade Show Booth
  • Top 5 Social Media Sites For Trade Show Marketing
  • The Best Trade Show Giveaways
... and much much more


Why Portable Displays Are Becoming More Popular

portable trade show displaysExhibitors rarely participate in just one trade show a year. In fact, most prefer to exhibit at several conventions a year in order to increase their brand awareness and/or network with other industry professionals.

Trade Show Tips For Startups

trade show tips for startups

Startup companies have a lot of things to worry about as they strive to become successful. Trade shows are practically foolproof in that endeavor, but only if you know what you’re doing.

Think about the potential of introducing your new business to that many people. With the right techniques, you can theoretically triple your sales with just one or two shows and there are tips you can use to accomplish this.

Trade Show Tips for Startups

Get Busy with the Legwork

Your work begins way before the show takes place. In addition to planning your budget and setting up a goal list, you have to get started on the legwork. While trade shows are excellent places to network, you can begin networking beforehand.

Small Trade Show Display Get Results Too


small trade show displayMany companies either don’t have a big trade show budget or don’t want to invest a lot of money into a trade show display. If this sounds like your company, there’s no need to worry because small booths, such as table top displaysiPad stands or banner stands, are affordable and can fit into any booth space.

12 Questions You Should Ask While Designing Your Trade Show Display

stunning trade show display exhibit

Below is a list of questions you can ask yourself and others in your organization as you evaluate the design of your next exhibit. These questions focus attention on the visitors to your booth – which is why you exhibit at trade shows!


  • Is your organization name professionally presented and located at the highest possible point in your trade show exhibit?
  • Are your graphics easily read from 10-20 feet away?
  • Is the exhibit theme easily read and presented with memorability in mind?
  • Is the key point in your graphics prominently positioned?
  • Are your tables the right height for the planned activities?
  • Are the video screens/monitors large enough and at the right height for easy viewing?
  • Is the demonstration area large enough for planned activities?
  • Is the lighting adequate for easy viewing of the exhibit?
  • Is there adequate storage space to eliminate a cluttered exhibit?
  • Are the photographs and backlit transparencies easily read from 10-20 feet away?
  • Is there adequate table space for lead-generating activities?
  • Do the colors attract the eye? Are they pleasing to the senses? Are they memorable?


These twelve questions give you a pretty comprehensive foundation to an outstanding display if you answer them honestly. If you need help, the Smash Hit Displays Graphics Design team can help your business create the display you have in mind.

How To Generate Highly Qualified Leads At Trade Shows And Exhibitions

Lead Generation At Trade Shows

Trade shows are often geared around specific niches, so being able to stand out in a crowd of other show display booths and attract people who are interested in the products or services that you offer is vital to the return on your investment.  Trade shows can be one of the most expensive forms of lead generation.


Here are 7 hot tips designed to multiply the ROI of your trade show display convention booth investment:


generate leads at trade shows and exhibitions


Cut Down On Trade Show Time

trade show display booth preparationPreparing for a trade show can be overwhelming. It’s not only the booth design that needs to be taken care of, but also the marketing materials and campaigns, training your booth staff, and much more. No need to worry or become frazzled at the idea of getting everything done on time. There are several things that can be done to cut down on time and allow you to relax a little bit more before and during the big show.


Research the Show

Before even reaching the trade show venue, do your research to find out what vendors and attendees will be there, as well as where other vendors are going to be located. This will cut down on the time needed to network with other businesses and know exactly who your target demographic is.

Use the Same Promotion

If there is a promotion that can be used for many trade shows, then this will cut down on time. This may include a BOGO or a discount on a product or service. If you want to produce more sales at trade shows, have these promotions only available at the trade show.

Invest in a Lead Retrieval Machine

Save yourself and your staff some time from having to jot down the contact information for leads with a lead retrieval machine. These handy machines simply scan the lead’s badge, retrieves all of their information, and can possibly email it to you in an Excel document.

Hold Meetings Prior to Each Show

Before each event, make sure you are on the same page with your staff by holding quick meetings before and after trade shows in order to discuss the sales and lead goals for the show, as well as going over the results at the end of the show to see if those goals have been met.

Invest in a Portable Display

A large variety of trade show displays are available that are lightweight, easy to set up, and packs up compactly into the shipping case for portability. Portable pop up displays are especially popular because of their quality construction, affordable price, and portability.

Your business will benefit from trade shows by increasing brand awareness, promoting products, and networking. Don’t tire yourself out after the first day by trying to make time for all of the preparations needed to have a successful show booth. With these time-saving ideas, you’ll have plenty of time to get everything done and even a little energy left over. 


 By Kristin Hovde