There are more trade show
tips to help your trade show booth draw attention at the
show and help people remember you afterwards.
Have plenty of trade show
giveaways, such as business cards, brochures, pens,
magnets, and anything else that has your company name
and/or logo on it. Most people who attend trade shows are
expecting to take home some goodies. And be sure to use
display racks for showing your flyers, specials,
brochures, and such.
Offer something a little
different as a trade show giveaway… FOOD. I displayed at
the "Bridges to Better Business" trade show in Brampton
and included a basket of Girl Guide cookies on my table.
They were a big hit; I wish I had brought more. If you
can, package your food in a way that will allow you to
have your company contact information on it.
Offer Gift Certificates for
some of your services as a trade show giveaway.
There’s nothing better than
getting a deal and when they ‘cash in’ their certificate,
they will see how valuable your services are and will come
back for more.
Have a draw for a prize.
Offer a prize that in some way complements your business
if possible, and appeals to anyone. Have visitors and
entrants sign a guestbook, fill in a ticket, or drop their
business cards into a fish bowl or gift bag. The great
thing about this trade show giveaway is that you can then
use this information at a later date to make a follow up
contact.
Have a portfolio of your
work available as part of your trade show display. Print
off some of your best projects, put them into plastic
sheet protectors, and arrange them in a binder. Then lay
out the binder where visitors can flip through the pages.
If the trade show will be on
for an extended length of time, be sure to have assistance
in manning your trade show booth so you can take a break.
If you don’t have the option of having someone take over
for a bit, be sure to put up a note that tells people how
long you will be gone or when you will be back.
Most importantly, be
friendly and inviting. Say "Hi" to those that turn and
look toward you or your trade show booth. Strike up a
conversation and be sure to have a short introductory
speech ready. And… have fun!
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Trade Show Tips
