Post Show Activities

Post Show Activities

Below is a list of things that you can do at the show to ensure it is a successful event.

  • Getting back from the show should mean that you should immediately follow up on opportunities discovered at the show.  In a sense the show never ended and business should continue as if you were still there.

  • Discuss with employees a plan of action on follow up and things learned from the show about customers, competitors and suppliers.

  • Discuss things you would do next year to make the show better.

  • Give feedback to the show producers on things you liked and things you didn't like.  They are your allies because the better they can make the show the better it is for you.

  • Send thank you letter to all booth visitors and any additional information they requested.

  • Queue prospects into contact management system to further pursue opportunities.

  • Get ready for the next show.

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